Indu Bhusan Nath's Blog

The business of product manufacturing exists in a highly competitive environment. So, the players need to run prudent marketing campaigns to deal with the stiff competition effectively. Due to the predominance of the internet, product manufacturers can implement digital marketing to reach more and more consumers to promote their products. Most consumers nowadays browse for products online. So, it becomes easier for the manufacturers to reach more and more potential buyers with an online marketing campaign than a traditional marketing strategy. If you are a product manufacturer struggling to make sales, you need to implement a digital marketing strategy. The implementation involves the following steps: Host a Website The foremost essential thing in a digital marketing campaign is a website. And the reason is apparent. Therefore, you need to host a website before you start your digital marketing campaign. You can also add an app later on. The internet has changed buying practices. Even B...

The goal of all retailers is to make profits. In other words, their principal motive is to attract more and more customers for increased sales. If you are a kids wear retailer, your goal cannot be different. So, you are also there to garner more and more profits.  In the context of increasing your profits, if someone asks you to mention the parameters that can help you to push up your bottom line, what will you say? You are most likely to say that selling high-quality products, running effective advertisement campaigns, selecting the proper suppliers, maintaining good relationships with customers, and recruiting efficient employees.  Again, if you were asked if there is anything more, you might tend to say no. But, it is not so because the list has not yet come to an end.  Yes, the parameters you mentioned are all correct. But you have missed out on a crucial criterion—negotiating the price with the manufacturer or supplier.  You might not have known that...

If you run a ladies dress retail store, you should accept that you are in a highly competitive arena. With many competitors around, you might find it challenging to maintain your profitability if you do not practice the best methods of running your store. There can be no straightforward way to run your ladies dress retail store. As such, you should adopt tactical practices to run it effectively. You should focus on specific dresses and customers as the starting point of running your store effectively.  Again, if you believe that your salespeople should be extroverted to make more sales, it is incorrect. There is no need for them to be extroverts.  Instead, your salespeople need to be sensitive to your customers' needs. And, they have to develop relationships with customers and determine what they want. Moreover, they should be friendly with your customers and be ready to sell. Your salespeople can sell more if they: Know the Products Good product knowledge is essential to make...

In India, women clothing is a booming industry. According to studies, the industry in the country will grow to around USD 39 billion by 2025.   The remarkable growth of the industry has attracted many entrepreneurs to enter the women clothing market. And, you could be one of them. But, what happens with many would-be entrepreneurs is that they decide to open ladies clothing retail stores, but they do not know how to start. As a result, they cannot move forward in their entrepreneurial journey. If you are encountering challenges in establishing your store due to a lack of knowledge about starting, you should quickly acquaint yourself with what to do.   What you will require is a proper plan that will guide you through the entire starting process. Also, you should find a suitable location to set up your store and source the proper inventory at a reasonable price.  Moreover, you should also decide on your long-term goals before you start working on your business. B...

Did you know that a common thought plays in businessmen's minds almost all the time? If not, know it now.   The thought is about increasing sales and growing their businesses.   But, growing a business is not a straightforward affair. It involves many aspects, such as attracting more and more customers, increasing sales, hiring more employees, increasing inventory, and opening more retail outlets.   Growing your business will pose grave challenges if you run a men's shirts retail store because your business exists in a highly competitive environment. Therefore, you cannot escape working hard and smart to boost your sales and expand your business. But to work hard and smart, you need guidance. And, that is what the following steps are all about, so go through them carefully:   Host a User-Friendly eCommerce Website If you are running your men's shirts retail store without an eCommerce website, you miss out on many sales opportunities.   Therefore,...