Sales Enablement: How Does it Transform Businesses?
In almost all the industry circles, a buzz pertaining to a new sales approach is doing the rounds. The approach is strategic in nature and is believed to be endowed with the ability to positively tilt the sales function towards effectiveness and productivity. The promising approach is—sales enablement. What is Sales Enablement? Sales enablement is a strategic approach to empower salespeople to sell effectively. At the heart of sales enablement, there lies the idea of providing the right content to the salespeople and that too at the right time to keep them abreast of the tastes and preferences of buyers. And that helps them to understand the buyers better than ever, leading them to easily close sale deals. The promising tone of sales enablement is not without merit as evidenced by the numerous organizations across the globe implementing it. According to the statistics available, 61% of the global organizations have implemented sales enablement by now, and more and more compa...