Indu Bhusan Nath's Blog

If you plan to go on a trip to Andhra Pradesh (AP), a beautiful state in southern India, include Kakinada in the list of the places you will visit in the state. If you do not do so, you will miss out on the eye-catching and exciting attractions the city offers to visitors that can remain as pleasant memories for your entire lifetime. Kakinada is a significant city in AP that is immensely popular as a crucial business centre and a top tourist destination.   The fascinating city, also known as the state's rice bowl, is the headquarters of the East Godavari district. With dense paddy fields and coconut groves, parts of Kakinada appear to be an agricultural paradise. Every year, many people visit the city to enjoy the spectacular natural beauty and historical entities apart from the holy pilgrimage sites. The Things You Can Do With a rich tradition, spectacular natural beauty, historical sites, pilgrimage entities, eye-catching beaches, hillocks, beautiful landscapes, and rivers, ...

The business of product manufacturing exists in a highly competitive environment. So, the players need to run prudent marketing campaigns to deal with the stiff competition effectively. Due to the predominance of the internet, product manufacturers can implement digital marketing to reach more and more consumers to promote their products. Most consumers nowadays browse for products online. So, it becomes easier for the manufacturers to reach more and more potential buyers with an online marketing campaign than a traditional marketing strategy. If you are a product manufacturer struggling to make sales, you need to implement a digital marketing strategy. The implementation involves the following steps: Host a Website The foremost essential thing in a digital marketing campaign is a website. And the reason is apparent. Therefore, you need to host a website before you start your digital marketing campaign. You can also add an app later on. The internet has changed buying practices. Even B...

The goal of all retailers is to make profits. In other words, their principal motive is to attract more and more customers for increased sales. If you are a kids wear retailer, your goal cannot be different. So, you are also there to garner more and more profits.  In the context of increasing your profits, if someone asks you to mention the parameters that can help you to push up your bottom line, what will you say? You are most likely to say that selling high-quality products, running effective advertisement campaigns, selecting the proper suppliers, maintaining good relationships with customers, and recruiting efficient employees.  Again, if you were asked if there is anything more, you might tend to say no. But, it is not so because the list has not yet come to an end.  Yes, the parameters you mentioned are all correct. But you have missed out on a crucial criterion—negotiating the price with the manufacturer or supplier.  You might not have known that...

If you run a ladies dress retail store, you should accept that you are in a highly competitive arena. With many competitors around, you might find it challenging to maintain your profitability if you do not practice the best methods of running your store. There can be no straightforward way to run your ladies dress retail store. As such, you should adopt tactical practices to run it effectively. You should focus on specific dresses and customers as the starting point of running your store effectively.  Again, if you believe that your salespeople should be extroverted to make more sales, it is incorrect. There is no need for them to be extroverts.  Instead, your salespeople need to be sensitive to your customers' needs. And, they have to develop relationships with customers and determine what they want. Moreover, they should be friendly with your customers and be ready to sell. Your salespeople can sell more if they: Know the Products Good product knowledge is essential to make...

In India, women clothing is a booming industry. According to studies, the industry in the country will grow to around USD 39 billion by 2025.   The remarkable growth of the industry has attracted many entrepreneurs to enter the women clothing market. And, you could be one of them. But, what happens with many would-be entrepreneurs is that they decide to open ladies clothing retail stores, but they do not know how to start. As a result, they cannot move forward in their entrepreneurial journey. If you are encountering challenges in establishing your store due to a lack of knowledge about starting, you should quickly acquaint yourself with what to do.   What you will require is a proper plan that will guide you through the entire starting process. Also, you should find a suitable location to set up your store and source the proper inventory at a reasonable price.  Moreover, you should also decide on your long-term goals before you start working on your business. B...