Indu Bhusan Nath's Blog

In almost all the industry circles, a buzz pertaining to a new sales approach is doing the rounds. The approach is strategic in nature and is believed to be endowed with the ability to positively tilt the sales function towards effectiveness and productivity. The promising approach is—sales enablement. What is Sales Enablement? Sales enablement is a strategic approach to empower salespeople to sell effectively. At the heart of sales enablement, there lies the idea of providing the right content to the salespeople and that too at the right time to keep them abreast of the tastes and preferences of buyers. And that helps them to understand the buyers better than ever, leading them to easily close sale deals. The promising tone of sales enablement is not without merit as evidenced by the numerous organizations across the globe implementing it. According to the statistics available, 61% of the global organizations have implemented sales enablement by now, and more and more compa...

Artificial Intelligence (AI) is viewed as the new monster in the job arena. AI is speculated to eat up most of the manual and repetitive jobs, throwing off several professionals out of their jobs. In view of the job devouring spree to get unleashed once the AI monster is released from the cage, there has been resentment growing among the professionals in the prospect of losing their jobs. The resentment reaction is nothing new or is specific to AI, and in fact, such resentment or protest preludes implementation of all new technologies. Take the case of the preceding days of implementation of computers in Indian workplaces. The idea of using computers in workplaces was vehemently opposed as it was regarded that the number of jobs will shrink as only one computer was sufficient to do most of the official work. But, what had happened eventually? Computers were implemented in workplaces and efficiency in the work got multiplied manifold. Again, what about the job lessening fear? It ...